Conversational Intelligence MVP | Mindtickle

OVERVIEW

Mindtickle is a leading sales enablement company that thrives on creating impact for its users. Its sales readiness platform comprises of Self enablement and coaching, sales content management, revenue intelligence, and more.

I worked with their new initiatives team where we analysed new trends shaping the sales readiness space and built MVPs to test them out.

ROLE

Design [50%] & Project Management [50%]

TIMELINE

Jul - Aug 2018

IMPACT

  1. 20% Faster Onboarding of Sales rep: Clients that are using conversational intelligence report up to 20% faster onboarding times for sales reps

  2. Higher win rate in complex deals: The availability of sales rep specific feedback and coaching has led to an increase in win rate for complex deals

The product has helped Mindtickle’s growth as well. Earlier clients were using competitor products as Mindtickle did not have a conversational intelligence offering but after its launch, Mindtickle has been acquiring more and bigger customers.

PRODUCT DEMO

IMMERSION

I had no clue that Sales Readiness was a market before I started working with Mindtickle. I spent my first week having conversations with multiple teams:

  1. Business leadership: Understanding the market value of sales readiness and our engagement

  2. Product managers: Understanding their customer personas, behaviours and painpoints

  3. Designers: More understanding about customers, going through existing research studies as well as exploring their design system

Understanding positioning of conversational intelligence and current market landscape

Mapping product vision with MVP features

Sales call journey mapping to understand the call lifecycle

WIREFRAMING

We started with an IA to ensure that we are covering all MVP features and then started working on key flows and screens like home, analysis to get early feedback. We did such sprints for different parts of the product and once the wireframes were approved, we started integrating them Mindtickle’s design system and making them production ready.

Mindmap IA

Snapshot of the wireframing canvas

UI DESIGN

Selected screens from the product

App home where user can view, search, filter and sort recordings

Search from recordings, accounts, users or even transcription!

View call recording, transcription, comments and key statistics

Overall sales performance of an individual